Bud Bushnell founded Genie Industries in the year 1966, after he purchased the manufacturing rights to a material lift that operated on compressed air. The name Genie came from the "magic in the bottle" that was utilized to raise and lower the hoist. This mechanism really impressed clients and therefore, the name was established.
Genie has moved into numerous new markets, since the need for lifts and work platforms grew. Over time, when the demand for new machines to meet numerous applications grew, the company made itself recognized in numerous new markets. Like for example, Genie went into production with man-lifts, articulated booms, light towers stick booms and telehandlers.
Due to the economic recession during the start of the 2000s, Genie decided to obtain a partner who had the same values. They partnered up together with Terex Corporation. This company has a history acquiring equipment manufacturers across the globe who proved to be a good business match. Genie Industries was sold in 2002 and became a part of Terex Corporation.
In the first years after the sale, it was determined to maintain the Genie brand name within the Terex Aerial Work Platforms or AWP segment of Terex, due to the name's solid reputation in the marketplace. Therefore, all Genie machinery continue to be sold under the Genie brand.
The company takes great pride in listening and taking advise from their customers. Genie has always been continually devoted to improving the quality and efficiency in addition to minimizing wastes. Even long after the sale has been closed, the company focuses on offering outstanding support. These are the very work practices that have made Genie a trusted brand name over the last decades and continue to keep their reputation for quality and top-of-the-line machines.
Genie's Bi-Energy and DC machinery are emission-free, quiet machines capable of working in delicate work settings. Where the machine must be driven significant distances, such as within industrial situations, the Genie bi-energy system combines the power of a diesel-powered generator with the benefits of a 48V DC machine.
Telescopic booms offer greater horizontal reach, as opposed to any of the different aerial platforms. These equipment are ideal for limited access areas or small areas in all kinds of settings. The Genie Telescopic S booms have been engineered to offer utmost productivity. These machines deliver supreme traction and the drive speed you require in order to travel around the work site and job area.