Daewoo Forklifts British Columbia
Start-up of the forklift business
A national expansion of the industrial equipment business was promoted by Korea during the latter part of the 1960s. At that time, the forklift market in Korea was an open-import situation. Korea Machinery Co., Ltd. began to import assembled forklifts and sell them to big businesses, the armed forces and state-run companies. During the year 1976, Daewoo Heavy Industries Ltd. merged with Korea Machinery Co., Ltd. The corporation established sales and service outlets throughout the nation and, after a few years, opened its very own forklift production plant. Quality improvement and product development through continuous technical training were the plant's primary focus.
Expansion of forklift exports
The market share of Daewoo Heavy Industries Ltd in the domestic forklift industry went as high as 90%. By the 1980s, the company's sales increases and technological improvements had attracted the interest of Caterpillar Industrial Inc., an American company. The two companies entered a joint-venture project in the early 1980s to deal with competition faced by Caterpillar within the US forklift market. Daewoo's forklift sales skyrocketed and another plant was constructed in 1984. Daewoo Heavy Industries Ltd. was then in a position to make forklifts for export. In the early part of the 90s, Daewoo went global with a worldwide sales network. New types of forklifts were developed as an independent brand name using Korean technology.
Development of new models
The G5 series was the very first series of proprietary models, developed in 1998. These models were 1800 kg - 3000 kg internal combustion or IC trucks. A research effort developed core technologies for transmissions, engines and hydraulic systems. Many durability and performance tests have confirmed the quality of this new family of trucks. The company established reliability evaluation centers to guarantee the reliability of major components. These centers have obtained global respect.
Famous for its low impact on the environment and operator comfort is the G5 series. The G5 is known throughout the globe for being reliable, operator friendly and durable. The series rated high amongst customers during large-scale, after sales surveys as part of a consumer-oriented marketing strategy for these models.
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